How can I check my sender reputation?

Checking your sender reputation is important to ensure that your email communications are reaching their intended recipients and not being flagged as spam. A good sender reputation helps improve email deliverability. Here’s how you can check your sender reputation:

  1. Use Email Deliverability Tools:
    • There are several online tools and services that can provide you with insights into your sender reputation. These tools evaluate various factors that affect your email deliverability, including your sending practices, domain and IP reputation, email authentication, and more. Some popular tools and services include:
      • Sender Score by Return Path: This tool provides a numerical score that reflects your sender reputation.
      • Talos Intelligence (formerly SenderBase): Cisco’s Talos Intelligence offers reputation information for IP addresses.
      • BarracudaCentral: Barracuda Networks offers an IP and domain reputation lookup service.
  2. Check Blacklist Status:
    • Many organizations maintain email blacklists, which list IP addresses or domains that have been associated with spam or abusive email practices. Check if your IP address or domain is listed on any of these blacklists. You can use services like MXToolBox or Spamhaus to check your blacklist status.
  3. Authenticate Your Email:
    • Proper email authentication through techniques like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) can positively impact your sender reputation. Ensure that these authentication methods are properly configured for your domain.
  4. Monitor Engagement Metrics:
    • Review key email engagement metrics, such as open rates, click-through rates, and unsubscribe rates. High engagement and low complaint rates signal to email service providers that your emails are desired by recipients.
  5. Maintain List Hygiene:
    • Regularly clean your email list by removing inactive or unengaged subscribers. High bounce rates and spam complaints can negatively impact your sender reputation.
  6. Comply with Email Best Practices:
    • Follow best practices for email marketing, including sending relevant and valuable content, providing clear opt-in and opt-out options, and respecting anti-spam laws, such as the CAN-SPAM Act (in the United States) or GDPR (in the European Union).
  7. Monitor Delivery Rates:
    • Keep an eye on your email delivery rates. If you notice a significant drop in email delivery, it may be a sign of reputation issues.
  8. Contact Your Email Service Provider (ESP):
    • Your ESP can often provide insights into your sender reputation and help you take steps to improve it.

Remember that sender reputation is not fixed and can change over time based on your email practices. It’s essential to proactively manage and monitor your sender reputation to ensure that your emails continue to reach your intended recipients’ inboxes.