As an email marketer, it’s essential to monitor your email engagement data regularly. Not only can engagement data help you improve your email marketing campaigns, but it can also have a significant impact on your email deliverability.
Here are some ways that you can use email engagement data to improve deliverability:
- Segment your email list based on engagement: One of the best ways to improve email deliverability is to send targeted and relevant content to your subscribers. By segmenting your email list based on engagement data like open rates, click-through rates, and conversion rates, you can send more personalized content to your subscribers, which can improve engagement and, in turn, deliverability.
- Remove inactive subscribers: Inactive subscribers can harm your email deliverability by increasing your bounce and complaint rates. By regularly removing inactive subscribers from your email list, you can improve your overall engagement rates and ensure that your emails are delivered to more engaged subscribers.
- Test different send times and frequency: Email engagement data can also help you determine the best times and frequency to send your emails. By analyzing engagement metrics like open and click-through rates at different times of the day and week, you can optimize your send times and frequency to improve engagement and deliverability.
- A/B test subject lines and email content: Email engagement data can also help you improve the effectiveness of your subject lines and email content. By A/B testing different subject lines and email content, you can identify the best-performing elements and optimize your email campaigns for better engagement and deliverability.
- Monitor feedback loops: Feedback loops are tools provided by email service providers that allow you to receive complaints from subscribers who mark your emails as spam. By monitoring feedback loops regularly and taking action on the complaints, you can reduce your complaint rates, which can have a positive impact on your email deliverability.
In conclusion, using email engagement data to improve deliverability requires ongoing monitoring and optimization. By segmenting your email list, removing inactive subscribers, testing different send times and frequency, A/B testing subject lines and email content, and monitoring feedback loops, you can improve engagement and, in turn, improve your email deliverability.