Email marketing is a crucial part of any digital marketing strategy, and measuring its effectiveness is crucial to its success. One of the key metrics used to measure the effectiveness of email marketing is the open rate. The open rate is the percentage of subscribers who open an email, out of the total number of subscribers who received it. In this blog post, we’ll discuss what a good open rate for emails is and how to improve your open rates.
What is a good open rate for emails?
The answer to this question varies depending on the industry and the type of emails being sent. According to a study conducted by Mailchimp, the average open rate across all industries is around 21.33%. However, this number can range from as low as 15% to as high as 28%, depending on the industry.
For example, if you’re in the non-profit industry, the average open rate is 24.79%, whereas if you’re in the arts and artists industry, the average open rate is only 16.17%. It’s important to note that open rates can also vary depending on the type of email being sent. For example, promotional emails tend to have lower open rates than transactional emails like order confirmations or shipping notifications.
How to improve your open rates?
Improving your open rates is essential for the success of your email marketing campaigns. Here are some tips to help you improve your open rates:
- Segment your email list: Instead of sending the same email to your entire list, segment your list based on demographics, interests, or behavior. This way, you can send targeted emails that are more likely to be opened.
- Write a compelling subject line: Your subject line is the first thing your subscribers will see, so make sure it’s attention-grabbing and relevant to your audience.
- Personalize your emails: Personalization can help increase your open rates by making your subscribers feel more connected to your brand. Use their name and other relevant information to make your emails feel more personalized.
- Test and optimize: Test different subject lines, send times, and content to see what works best for your audience. Use this data to optimize your future campaigns.
- Keep your list clean: Regularly remove inactive subscribers or those who have marked your emails as spam. This will improve your overall email deliverability and increase your open rates.
In conclusion, a good open rate for emails varies depending on the industry and the type of email being sent. However, by implementing the tips mentioned above, you can improve your open rates and increase the effectiveness of your email marketing campaigns.