Email deliverability is the measure of how many of your emails are successfully delivered to your subscribers’ inboxes. There are several factors that can negatively impact your email deliverability. Understanding these factors is crucial for improving your email marketing campaigns and ensuring that your emails reach the intended recipients. Here are some of the most common factors that can negatively impact your email deliverability:
- Poor list quality The quality of your email list is a crucial factor in your email deliverability rate. Sending emails to inactive subscribers or invalid email addresses can result in high bounce rates, which can damage your sender reputation and increase the risk of being marked as spam.
- Spam complaints When recipients mark your emails as spam, it sends a signal to email providers that your emails are unwanted. High spam complaint rates can result in your emails being blocked or sent to the spam folder, reducing your email deliverability rate.
- Low engagement rates Email engagement rates, such as open rates and click-through rates, are an indicator of how interested your subscribers are in your emails. Low engagement rates can signal to email providers that your emails are not valuable or relevant to your subscribers, which can result in lower email deliverability rates.
- Sending from a new IP address If you are sending emails from a new IP address, email providers may view your emails with suspicion until they establish a sender reputation. This can result in your emails being filtered into the spam folder or blocked entirely.
- Using spam trigger words Using words and phrases that are commonly associated with spam, such as “free”, “act now”, or “limited time offer”, can trigger spam filters and negatively impact your email deliverability rate.
- Emailing too frequently Sending too many emails to your subscribers can result in lower engagement rates and higher unsubscribe rates, which can negatively impact your email deliverability rate.
- Not using email authentication Email authentication is the process of verifying that an email is actually sent by the sender and has not been altered during transmission. Without email authentication, your emails may be more likely to be marked as spam or filtered into the spam folder.
In conclusion, there are several factors that can negatively impact your email deliverability rate, including poor list quality, high spam complaint rates, low engagement rates, sending from a new IP address, using spam trigger words, emailing too frequently, and not using email authentication. By understanding these factors and implementing best practices for email marketing, you can improve your email deliverability rate and ensure that your emails reach the intended recipients.