Email deliverability is an essential aspect of any email marketing campaign. It refers to the ability of your emails to reach your subscribers’ inboxes without being filtered into the spam folder. Monitoring and measuring your email deliverability performance is crucial to ensure that your emails are reaching your subscribers’ inboxes and to identify areas for improvement. In this blog post, we’ll explore how you can monitor and measure your email deliverability performance.
- Email Deliverability Rate
The email deliverability rate is the percentage of emails that are successfully delivered to your subscribers’ inboxes. To calculate your email deliverability rate, divide the number of delivered emails by the total number of emails sent, then multiply by 100. You can track your email deliverability rate over time to identify trends and see how changes to your email marketing practices are affecting your deliverability.
- Open and Click-Through Rates
While open and click-through rates are not direct indicators of email deliverability, they can provide insights into how engaged your subscribers are with your emails. If your open and click-through rates are consistently low, it could be a sign that your emails are being filtered into the spam folder. Monitoring these metrics over time can help you identify issues and make necessary changes to improve your email deliverability.
- Spam Complaints
Spam complaints occur when a subscriber marks your email as spam. High spam complaint rates can negatively impact your sender reputation and, ultimately, your email deliverability. You can monitor spam complaints by using email marketing tools that track this metric, and by regularly reviewing feedback loops provided by ISPs and email service providers.
- Bounce Rates
Bounce rates refer to the percentage of emails that are returned as undeliverable. High bounce rates can indicate issues with your email list quality or email sending practices, which can negatively impact your email deliverability. You can monitor your bounce rates and take steps to improve them by regularly cleaning your email list and ensuring that your email sending practices are in line with best practices.
- Sender Reputation
Your sender reputation is a score assigned by ISPs and email service providers that measures your email sending practices. A high sender reputation indicates that you follow best practices and that your emails are of high quality and relevant to your subscribers. Monitoring your sender reputation over time can help you identify any issues that may be negatively impacting your email deliverability and take steps to address them.
In conclusion, monitoring and measuring your email deliverability performance is essential to ensure that your emails are reaching your subscribers’ inboxes and to identify areas for improvement. By tracking metrics such as email deliverability rate, open and click-through rates, spam complaints, bounce rates, and sender reputation, you can gain insights into your email marketing efforts and optimize your campaigns for maximum engagement and deliverability.
